Case Studies - Automotive

Trade Promotion Agency of an ASEAN country setting up an Investment Zone in India.

Trade Promotion Agency of an ASEAN country setting up an investment zone in India, to support and provide opportunities for their automobile and automotive component companies to set up manufacturing facilities in India.

Client Objectives

To conduct cluster mapping of Northern India Automobile Cluster, i.e. Rajasthan, Delhi NCR, Haryana, Punjab and an overview of autmotive cluster in Madhya Pradesh and Gujarat, with an aim to understand feasbility for setting up a manufacturing facility.

T&A Approach: Market Intelligence
  • Overview of the Indian economy, State’s FDI policies and government initiatives
  • Analysis of the Automobile supply chain ecosystem, major OEMs, Tier 1 & Tier 2 suppliers
  • Procurement and localization policy of major Indian and MNCs operating in the automobile sector
  • Individual discussions with over 100 companies present in Northern India to understand their expansion plans and supply chain ecosystem
Key Stakeholders
  • Detailed profile of Automotive OEMs, Tier 1 and Tier 2 suppliers
  • Expansion plans and major parts/components which are imported into India
  • Feedback towards partnering and sourcing from new companies planning to setup in the proposed Investment zone
  • T&A provided a detailed overview of the automobile cluster of Northern India with individual feedback from major OEMs about their procurement and localization policy
  • Qualified shortlist of companies who expressed Interest to partner with foreign companies

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