Case Studies - Chemical Industry - Case-2

Chemical Industry
Leading British Manufacturer of High Performance Co2 Absorbents

Leading British manufacturer & supplier of high performance grades of carbon dioxide absorbent and oxygen generators for military use, diving industry, chemical industry and safety (CBRN) environment. The client is a 90 year old company having expertise in critical life support applications & supply to the Navies of various countries with products to maintain a breathable atmosphere in submarines.

Client Objectives
  • To understand the potential for its products in the Military, Safety, Gas Processing and Marine sector in India
  • To identify decision making involved in the procurement process
  • Mapping of Key stakeholders and decision makers
  • Identify relevant contact person in the target segment and gauge market feedback
T&A Approach & Scope of Work : Market Intelligence
  • T&A conducted a research study to get an overview of the market opportunities for client across its product segments – soda lime, activated carbon, oxygen generators and zeolites in application areas like defence, diving, industrial and safety
  • The research mapped the market ecosystem for each of the products with special focus on major customer groups, major imports, competitors, market trends and key growth drivers as well as procurement policy
  • Detailed primary research was conducted to gauge imports from European countries to India in terms of value and volume
Outcome
  • Detailed Market Assessment report towards India market strategy
  • A qualified shortlist of potential resellers to evaluate possibility of tie-ups to cover the entire spectrum of segments across the product portfolio

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