Case Studies - University-India Representation Services

Engineering & Construction
Queens University Belfast
  • A Member of the Russell Group of 24 leading UK research-intensive universities
  • The University is highly known for its research framework, and ranks Top Ten in the UK for research intensity
  • The University currently has over 1,400 international students from over 80 countries
  • The University broadly has three faculties:
    • Faculty of Medicine, Health and Life Sciences
    • Faculty of Arts, Humanities and Social Sciences
    • Faculty of Engineering and Physical Science
Client Objectives
  • Raise visibility and profile of the University in India with an aim to increase student recruitment, develop Institutional & Industry Linkages and expand partner network
  • Focus Disciplines: Pharmacy, Medicine, Dentistry & Biomedical Sciences, Planning, Architecture & Civil Engineering, Electronics, Electrical Engineering & Computer Science and Management
T&A’s Role as a Local Representative
  • Increase the brand presence and expedite partnerships (especially Twinning Programmes) and research collaborations with the Indian Universities
  • Provide student recruitment support
  • Develop corporate linkages for training programs and joint research initiatives
  • Re-assess the University’s existing agent network
  • T&A represents the University and participates in various activities including:
    • Education Events: Agent fairs and school fairs
    • Training sessions: Counsellor training sessions at different partner agents
    • Liaisoning with Educational Institutions: Workshop for students and academic partnerships
    • Marketing Activities: Identifying local partners for digital media and active presence on social media
    • Schools: Identifying premier schools and conduct workshops to disseminate information about the University to the students
    • Corporates: Potential tie-ups for internships, summer project
Outcome Till date
  • 5 MOU's signed with India's leading Institutions.
  • Agents network expanded to include 5 new agents with focus on hitherto untapped geographical hotspots of India
  • 100 one-on-one agent meetings/ counselor training sessions have been done spread across 15 Indian cities
  • Application numbers increased by 60% within 12 months of commencing India representation

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