Case Study

Sales and Market Representation of an Indonesian chain of Hotels and Resorts with a total room capacity of over 700

Client Objectives

To create brand visibility in India by creating marketing and sales plans
To increase the bookings from India and the revenue share from the Indian market

Methodology

As part of T&A’s tourism representations services, T&A acts as a local representative in India at various forums and travel trade shows
T&A supports the hotel chain to capitalize on the potential of the Indian Outbound market by leveraging the strong network and relations with various trade bodies, associations and trade beneficiaries within the Industry
T&A's scope of work includes monthly reporting on the activities undertaken with the progress made; activity charter of the personal sales visit to the targeted segments and proactive follow-ups with various industry stakeholders (Travel Agencies, Tour Operators & Corporates) to implement efficient PR and digital media activities within the agreed budget

Partner Identification

Comprehensive marketing and sales strategy has resulted in generating enquiries and increasing the sales by 20% YOY