Case Study

European family owned business, specializing in low-floor buses, including midi-buses, full-size single-deckers, two- and three-axle double-deckers and articulated vehicles

India Market Entry

Market Oppurtunity

The UK-based company had in place firm plans to deriůe at least 30% of its turnover from export sales/external operations by 2015 and India represented a significant opportunity for the company

Market Intelligence

Product range i.e. bus models and specifications which were suited to and commercially viable for the Indian market.
Price points, positioning, target segment and projected volumes

Partner Identification

A partner with a successful track record was identified and senior management meetings and plant visits were held both in India and in Europe.
Contractual agreement was finalized in 2014.

Location Analysis

A site location measuring approximately 40 acres was finalized for setting up of the bus assembly plant.
Meetings were held with the respective state governments and the authorities responsible for the selected industrial park

Supply Chain Development

T&A assisted in identifying suitable vendors in India, preparing a shortlist of potential vendors and performing reasonable due diligence on the short-listed ůendors.

India Set-Up

T&A worked as the de-facto project office of the client for a period of 18 months
T&A managed the recruitment and selection of key managerial staff including Managing Director of the Indian operations
Co-ordinated and eŵpedited all releůant goůernment building and manufacturing statutory approvals
Provided local representation wherever necessary
Liaised with contractors and vendors
Reviewed and advised on office lease agreement
Advised and drafted employment agreements
Provided project monitoring and tracking to ensure all programmes remain on schedule
Provided assistance with negotiation of vendor/contractor price and payment terms
Attended weekly remote progress assessment meetings